Keine Frauensache: Rewriting the Script on Everyday Sexism
Gender discrimination in school corridors rarely looks like a dramatic cinematic showdown. More often than not, it takes the shape of a passing comment or a lazy joke that everyone is expected to simply brush off. But accepting these microaggressions only ensures they survive to infect another generation. In our latest participatory video from Germany, titled “Keine Frauensache” (Not a Woman’s Job), we witness exactly what happens when a student decides she has heard enough.
Watch the video:
Finding the Courage to Speak Up Against Gender Stereotypes
The premise is frustratingly familiar. As a classroom empties, a male student dismissively tells his female classmate to wash his equipment, loudly declaring that women belong in the kitchen.
For a brief moment, the weight of the confrontation hangs in the air as she faces a choice. Yet, instead of shrinking back into silence, the young woman draws strength from an inner monologue, reminding herself of the countless courageous women who fought for equality before her. Finding her voice, she throws the cleaning rag back at him, firmly reminding him that the 1950s are long gone and he can wash his own belongings.
Young Voices Challenging Discrimination
Created by young students in Germany and guided by our partners at EUROPEAN YOUTH4MEDIA NETWORK EV (Y4MN), this participatory video brilliantly encapsulates the driving philosophy behind the HATE-LESS project.
We know that simply lecturing teenagers about tolerance is rarely enough to change ingrained behaviour. Instead, we hand them the camera.
By empowering young people to write, direct, and act out their own lived experiences with discrimination, they build the critical media literacy required to dismantle prejudice in real-time.
Y4MN has successfully created a dynamic platform where students do not just passively consume narratives about equality. They actively forge their own powerful, creative responses on screen.
Official Website of the HATE-LESS Project: https://hate-less.eu
Consortium Partners:
- EUROPEAN YOUTH4MEDIA NETWORK EV – Germany: https://youth4media.eu/
- EESTI PEOPLE TO PEOPLE – Estonia https://www.ptpest.ee/
- MITRA FRANCE – France: https://www.facebook.com/mitrafr/
- Evolutionary Archetypes Consulting SL – Spain: https://ea.consulting/
- WAVES FOUNDATION FOR GLOBAL EDUCATION – Cyprus: https://www.wavesfoundation.org/
Funding Agency: JUGEND für Europa


